Current and Upcoming Wine Maps

Using our wine map tube labels, here are our plans for continued mapping of the wine world

We would love your input.

Current maps (including Germany which we are now putting the final touches on):

Upcoming maps:

We're now committing the resources to complete all of the maps within the next year.  To be honest, when we started, we thought it would be much easier. But we haven't compromised accuracy, fact checking or quality in putting our maps together. Thank you for your patience.

Any amount of input on our mapping would be greatly appreciated. To show our appreciation, we're giving away a set of our first six maps. To enter, simply write a response to this blog post. A winner will be chosen at random on Friday, November 15th 2014.

Please have a go at any one, a few or all of these questions:

  • Are there any other countries or specific region(s) that you would like to see as well?
  • Would you like to see more folded maps?  We launched a folded version of our Italian map but the sales were just meh - perhaps because it wasn't in a set.
  • Would a boxed set of all 12 maps (similar in format to the image below) appeal to you? What would be a fair price for this?
  • How about electronic version - Ipad, android tablet - of all of the maps? What would be a fair price for this?
  • Our current maps are 24x 36 inches. Would you like to see smaller format maps as well? Larger format?

  • Last but not least, would you like to see more countries/regions in David Gissen's amazing Metro Maps Format? In a boxed and/or electronic format as well?

Any input is greatly appreciated. Thank you for your support!

 

Wine Map of Italy Wine Map of South America Wine Map of California Wine Map of France Wine Map of Spain and Portugal


61 Comments

Scott
Scott

August 27, 2015

Love the maps. I own Iberia and the varietals chart. If you made one for Virginia, or for the North American East Coast that included Virginia, I’d buy several to give as gifts and one to keep and frame.

Ben
Ben

July 13, 2015

Could you manage a wine map of Switzerland? I know it is a niche market but the wines are amazing and worth knowing about.

Julius
Julius

April 01, 2015

I would like to have an option to buy the maps of France and Spain in 24"w x 36"h portrait format. I have purchased a few of your maps and have hung them on the wall in my wine room. I’d really like to buy the France and Spain maps but not in 36"w x 24"h landscape format as i find that it occupies too much space and i’d like to have all the maps in my wine room in 24"w x 36"h portrait format. One would have room for a 3 side by side portrait maps instead of 2 landscape maps should one hang your maps on a wall. I’d also like for the map of Spain and Portugal to just be named as “De Long Wine Map of Spain” to emphasize more on Spain as i have little to no interest in Portugal and/or its fortified wines.

Thank you. Looking forward to purchase more of your upcoming maps.

Steve De Long
Steve De Long

November 16, 2014

Thanks again everyone for the great comments, feedback and kind words.

Ken (comment 34) wins the 6 maps!

He was picked by random.org’s

Random Integer Generator

Here are your random numbers:

34

Timestamp: 2014-11-16 19:07:21 UTC

Gerald Jackman
Gerald Jackman

November 15, 2014

Steve:

The Washington Oregon Map, needs to be the “Pacific North West – North America”. The reason is that this map needs also include the Interior of British Columbia (the Okanagan Valley, up to Salmon Arm) at least. Really it should also include all Wineries in British Columbia.

http://www.winebc.com/discover-bc/okanagan-valley

A Boxed set would provide the ability to gift your map products more easily for sure. The reason that your boxed set’s did not sell is the end user was trying to us a folded map for travel and it did not work out very well.

The digital versions will help with travel needs, plus if you had smaller printed versions that were a little more ruggedized to put up with travel that would helpful for the older crew’s that would not use a digital version, or if someone wants to mark up or highlight a paper version.

A fair price for a boxed set? $175.00

If your goal is to drive more product, then provide a pdf only if the client buys a printed format.

if your goal is to drive more people to your site, the online media or a digital format should be 40% of the cost of a printed version. Or if you have bought a printed version, then bundle a digital format at 15%.

The maps are very well done, very well done, I like the scale, style, accuracy, layout, references and color, thus the maps have a high value quotient to anyone that appreciates wine and/or wants to.

I rarely pick out a new wine to drink without walking over to one of your current maps (that I have had professionally framed) to look review the region.

Enjoy your success…these maps will become the “Standard”.

Andy
Andy

November 10, 2014

Steve – Your maps do look awesome and I particularly like the metro style maps too. They look fabulous and would work wonders on an ipad.

So my feedback is less about future regions and more about whether you are considering creating any interactive digital maps where you can drill into a region, link into ecommerce, that sort of thing? I know that this isn’t the question that you asked,but i’m very interested in what could be done in this space and looking to invest in something like this…

Steve De Long
Steve De Long

November 04, 2014

So far it looks like a boxed set and an electronic version should both be put in the works as well as looking at the notebook and/or coffee table book format.

Thank you everyone for the very useful and considerate comments as well as the kind words and endorsements!

Zack Waltz
Zack Waltz

November 02, 2014

Are there any other countries or specific region(s) that you would like to see as well?

You currently have five major regions for sale and Germany (but its link shows Italy?) in final development. You have six other world regions in the upcoming category. I am not sure what your sales have been for the major regions, but I would suspect that the six in development would not surpass any of them, individually, in sales. I think you should produce these minor regions, but you might want to sprinkle in a few “moneymakers.” I would think about highly detailed breakouts, maybe at the level of the individual vineyard, of the primary sub regions, e.g. Burgundy. The Bordeaux sample download is in the right direction.

Would you like to see more folded maps? We launched a folded version of our Italian map but the sales were just meh – perhaps because it wasn’t in a set.

Was the poor sales of the folded Italian because it was Italy, folded, or not part of a set? I live in a small space and I would be more likely to buy folded maps.

Would a boxed set of all 12 maps (similar in format to the image below) appeal to you? What would be a fair price for this?

Yes. I would price it at the sum of the individual prices with a discount of 25%.

How about electronic version – Ipad, android tablet – of all of the maps? What would be a fair price for this?

I would actually prefer an electronic version to all other versions, but it has to be more than just a digital picture. A map’s purpose is to display to me a location as quickly as possible, but with spatial context. The paper version relies on your eyesight and memory to find that location, and displays everything about it. However, a paper map’s disadvantage is that it takes up space or it takes time to unfold. The electronic version has neither of these two disadvantages. Its disadvantage is that you are only looking at a fraction of the total space (paper map gives 11-12x more information – 24 × 36 in. is 864 sq. in. vs. laptop screen 6.5 × 11.5 in. = 75 sq. in.) so you don’t get the “total picture” as easily. To make up for this, the digital image should be in a format that has a search capability.

The price for the electronic version depends on what you “package” with the image.

Our current maps are 24x 36 inches. Would you like to see smaller format maps as well? Larger format?

No opinion.

Last but not least, would you like to see more countries/regions in David Gissen’s amazing Metro Maps Format? In a boxed and/or electronic format as well?

NO.

Jean-Marc Chianetta
Jean-Marc Chianetta

November 01, 2014

First, thank you for your work, and those incredible maps! As some other customers, I do use them for structured wine tasting classes. To comment on your questions… An electronic version is a long-standing wish, and seems like the next logical step. It would open to easier updates in case of nomenclature or topographical changes. The electronic version should be about the same price as the map, although some kind of plan where you get both paper and electronic versions of a map for less than the arithmetic sum of individual prices may be a winner. The new website is a big step forward, and appreciated from a customer point of view. New wine regions that we can hope to see mapped are both major Canadian wine regions (1 – Okanagan and Similkameen, 2 – Niagara and PEC in Ontario). As for Oregon & Washington, Australia and New Zealand, well.. I’m late in suggesting them, since they are in the plans already! Concerning folded versions, it is very dependant on the use one does with the maps. I didn’t find myself going for the folded version of Italy that much, and being consistently drawn to the poster version (by the way, size is just perfect). All in all, we will be there for new products coming out from you! Thanks! (And cheers!)

Sarah Larsen
Sarah Larsen

November 01, 2014

I really enjoy the new website. I’m not a fan of the boxed set. I would love an electronic version (iPad). I like to frame my maps so the current size is perfect. I’m looking forward to the Australia map!

Sonia Vaughn
Sonia Vaughn

October 31, 2014

I love the new website, looks great!! I do like the large format of the country maps. I also like the Bordeaux map. I think other regions would be great in a smaller size, a more portable size.

jo
jo

October 31, 2014

really like the ease of the new site, just wondering if the maps will continue to have more of the individual states and Canada provinces

Dick Snyder
Dick Snyder

October 31, 2014

Love the new site. A box set of foldable maps would be great. I figure around $15-$20 per map. I’m excited for Germany! Keep ’em coming.

Jon Bruno
Jon Bruno

October 31, 2014

Love your maps, and purchase the folded versions to pass out to business associates. The Italian map is an essential. Love the new site; graphically pleasing, elegant and ultra easy to navigate.

ellen
ellen

October 31, 2014

- since you have a map of the wineries on long island, could you add the ones from the finger lakes (upstate NY) and the multitude of wineries on the niagara peninsula? How often do you plan to update the maps? – things change. a mobile app would be great. Now waiting with baited breath for the Germany map – did you capture the wineries in the elbe and unstruth valleys? – home, sweet home…

Bob Morris
Bob Morris

October 31, 2014

I have also purchased all of your 24″×36″ Wine Regional Maps as well as the Metro Maps of California & France. I use the Metro Maps to show where the Wineries are located, true the Metro Maps do not show geography of the different Regions but they do show where the Wineries are located to each other. I have framed all of the Wine Maps & use them when giving demos on Wine Tastings. I would enjoy having the Wine Maps in the digital format so I could project them on the screen. I put together a Wine Presentation of the Wines being shown & the digital Wine Maps would fit into the presentation very nicely. I am waiting for Australia, New Zealand, Germany, Oregon, Washington & an up to date Wine Map of California. I like the 24″ × 36″ format, any smaller and it would be hard to read. I have no use for the folded maps, sorry. When not using the Wine Maps for a presentation they are up on my walls at home to enjoy. A Wine Map of Burgundy would be a must for me-love the Wines. A larger Bordeaux Wine Map would be nice. The price you have put on your Maps has allowed me to purchased all of them. I also enjoy your new website.

Ed Trotter
Ed Trotter

October 31, 2014

I’m a big fan of your maps and have had many people pause and ponder the varietals “periodic chart” as I call it. What would be fantastic and perhaps a bit beyond the scope of what is possible for you is to have the periodic chart as an interactive app for tablets. If I were to click on a varietal, up would come other bits of information, maps, etc., of its origin, alternative names, etc.

Also, Chris mentioned a world map of wine. As I’m retiring and taking my two framed maps ($600 each for the frames and $30 for your maps may tell you that the value of your maps is far higher to me than what you asked me to pay for them.) from my office to our dining room. They will replace a large world map from 1964, the date of the construction of the house. I’d love to have a very large world wine map to go in there instead.

Regardless, you’re doing great, great work. Congratulations on staying ahead of the game.

Chris Hinsz
Chris Hinsz

October 31, 2014

I like the new website. I would like to have a boxed set of the maps, I only have so much wall space and can’t imagine hanging everything, but having a ‘complete’ set available for reference would be great. Looking at ~12 maps plus a sturdy aesthetically pleasing box, I think $200 is a good price range.
While I love the stylish look of the metro maps, I can’t see myself every buying one.

William Dunphy
William Dunphy

October 31, 2014

The maps are good as reference tools teaching wine appreciation class. Would also like to see digital versions available.

MJA
MJA

October 31, 2014

Steve, I was apparently one of the few who purchased the folded Italy map, and use it as a reference for that complex region, along with several books on the subject. The format and cardstock case are perfect, and I think offering the complete boxed set would be a great addition to anyone’s personal wine library! I also have the full size CA map framed in maple hanging on the wall in my house for easy viewing, but it is quickly in need of updating due to the changing appellation scene. Although I use a number of different resources for electronic maps on my iPad, yours are a superior presentation and generally much more accurate. As a geographer, travel junkie and wine enthusiast, I’d love to be your sales rep in the SF Bay Area and Nor Cal!!! Good luck with your continued success, “Your WineGuy” Michael A., CWAS, WSET-L3.

Chris
Chris

October 31, 2014

Hi Steve,
Like the new website. I have 4 of your maps up in my home and enjoy them greatly. Our guest room is dedicated to wine and travel. I would love to have a extremely large world map that covers the wall. Something that would make that even better, a wine focused world map. Maybe adding a dimension to the maps, texture, UV, etc.
Cheers
Chris

Megan Bauer
Megan Bauer

October 31, 2014

I personally would like to see more smaller format. I purchased the Metro Map for California and I think the size isn’t too small. That being said I also have purchased France, Italy, South America and Spain/Portugal, so my wall space is getting slim.

Also I want to reiterate a previous comment about how helpful these maps are for wine certification studying. I recently took the CSW and yours are the only maps that are thorough enough (more thorough than the actual study materials sometimes). Keep em coming!

Steve De Long
Steve De Long

October 30, 2014

Thanks, Michael – I wish the market was foolish! But $100 seems to push the upper limit for any publication. I know that Jancis Julia and Jose’s Wine Grapes gave lots of people sticker shock, even though worth every penny. I’ll definitely need to look into the coffee table format!

Steve De Long
Steve De Long

October 30, 2014

It’s great to hear from such a wide group of wine lovers – from enthusiasts to pros – thanks so much!

And please add your opinion even if your point has already been made. It’s a great help to us and less painful than an online survey, which I can’t in my right mind subject anyone to!

Anthony – thanks so much, I’m blushing! $300 for the folded set? A guy can dream. . .

Ken – thanks for your support. Australia is next in the pipeline.

Russell – thanks for your feedback from a pro in the map biz!

Jorge – I love the metro maps as well!

Michael
Michael

October 30, 2014

I think pricing the folded maps at $300 for a set is a bit foolish. I too, like the idea of folded maps but would not pay more than $100 for a set.

I use my ipad often when I am teaching classes and I think that a digital set of the maps would be very useful.

I really like the idea of a coffee table book of all the maps!

Anthony Giglio
Anthony Giglio

October 29, 2014

Steve — You already know I’m a fan, so no need to gush further here(!).

I love the idea of a boxed set, folded. While I like the unfolded ones for framing, they’re difficult to hang when I use them for teaching classes or host tasting events. I think the boxed set of all 12 might be priced at $300?

I would love to see them offered in larger formats, priced at $50 instead of $29, perhaps?

The site looks great!

Ken
Ken

October 25, 2014

Also apps for the iPad would be fantastic!!! I use mine as a teaching tool, and your maps would be a perfect fit for the classes I teach.

Cheers again!
- Ken

P.S. – I meant pulltap in my previous post, not “pulps”.

Ken
Ken

October 25, 2014

Steve, I’ve been a long time customer, and a big supporter. I always recommend your maps to everyone I know as the best around, and I have every one (except the metros) framed and on my walls. I’ve been in the trade for almost twelve years, and I just took a new gig with a big Australian supplier, so it would be great if you could get the the Aussie map out ASAP! It would be indispensable to me, as my knowledge is focused mostly on French and Cali wine! I have a spot on my wall all picked out for the Australian map, so I hope you have it in the pipeline soon! Regardless; the new site looks great (I just made purchase of a pulp corkscrew I’ve never seen before), and I look forward to seeing more greatness from your site!

Cheers!
- Ken

Russell Guy
Russell Guy

October 23, 2014

So far this year I’ve sold nearly as many folded Italy maps as all of the rolled maps combined. I am in favor of folded maps. They could be self-covered, without the slip case, to keep costs down. A boxed set is nice, but my experience is that very few people buy boxed sets. You’d have to do all of your maps as folded maps to sell a boxed set – that is a lot of capital investment. I’d try adding folded maps one at a time – France, Spain – and see how sales go before investing in boxed sets.

I’m not a fan of the metro maps, and they do not sell for me – may be my client base.

For new maps, I would suggest regional California maps such as Napa/Sonoma and Central Coast, so you can see more detail than in the California map. Same for Australia – South Australia, NSW, and Victoria are essentially one big region, and then Western Australia’s southern coastal region. I’d either do those on a single map and skip the Australia map as this would allow more detail, larger scale, etc. If you do all of Australia, 3/4 of the country is non-wine growing.

Burgundy is probably another area. There is a big France wine map publisher that does a bunch of French regional wine maps. Perhaps Italian regions, for which there are essentially no maps, might be a better place to start.

The 24 × 36″ size is a great size – inexpensive off-the-shelf frame kits are available, etc. The french wine map publisher has 40+ French wine region maps at 12 × 16″. They are expensive for what they are and they are awful sellers – people buy the full-sized maps instead.

Digital versions – tough call. What would be the advantage/main point of your having a digital version? Your maps are too detailed to be seen on a tablet/lap top screen, so people have to zoom in. Yet there is no real road detail, so what does zooming in really accomplish? Your maps are really to be framed on the walls, or used as reference – people mark which varieties they have tried, people paste wine bottle labels on the map, etc. – none of which works in a digital format. People can use a digital map in a presentation, etc. but how many are you going to sell for that? Keeping up with changing software, etc. is also a hassle. Personally I would rather see resources going to new paper maps than to digital editions.

Jorge dePardo
Jorge dePardo

October 22, 2014

A customer of yours just sent me a link to this post. I own the France and California Metro maps. I have used them to study for the MSW and in my courses at the CIA. These are perfect for studying the geography of wine. I want a metro map of Italy!

Steve De Long
Steve De Long

October 22, 2014

This is all really great and useful feedback. Lots of great ideas. And please don’t feel that you can’t say something that’s already been mentioned. It helps a lot to get a sense of what direction to take. Thanks so much!

Gary Grant
Gary Grant

October 22, 2014

Steve,
I have placed your maps on available walls all over my home. They are indispensable in my study for the CSW exam. Thanks for your attention to detail and accuracy.

The blog commentators offer useful suggestions. I’ll try not to repeat anyone. The vintners associations offer fine topographical maps of Napa and Sonoma, but I have not seen anything in your clear readable style. I would like to see maps in this style that offer a way to differentiate valley floor, mountain and benchland sites.

I frame your maps so folded maps are not interesting to me. I would purchase a set of all of your maps (maybe a “wine map club” where those who purchase the set get a discount on “new releases.” ) Even so, I would rather purchase unfolded maps. Maybe send two maps every month or so. I teach theatre courses as well as wine courses and I know that educational materials are expensive. Your $29 price is reasonable. A discount for “wine map club” members would be appreciated.

The 29×36 size is perfect for hanging on the wall. For my wine classes, as one of the bloggers mentions, I would purchase high resolution jpegs to use in my Powerpoints. Selling these jpegs along with the large size maps helps to insure that you receive compensation for the work that you have put into creating the maps.

I must say that I am not a fan of the metro maps. Their graphic style does not provide the context of the the lay of the land.

All the best with your new website. Keep the maps coming.

Peter Nelson
Peter Nelson

October 22, 2014

I think these maps are the best study tool for wine there is. The accuracy and thoroughness is astounding. I would love to receive a whole boxed set, and they would make awesome gifts, where just one map is just a bit too limited. Electronic versions are a must, hopefully with some added features if possible (more close ups of important areas/vineyard names???). As for Burgundy and Bordeaux, I think these regions have been done to death and there is no shortage of great vineyard maps from these appelations.Other regions could warrant a closer look though, like Champagne, Rhone Barolo/Barbaresco… I have both Alessandro Masnaghetti maps, but they are so cluttered and broken up into tiny parcels as to pretty much be completely useless.
Pricing around $15-$20 each for individual maps is good, and then offering a significant discount on a set would be reasonable, like $100 for 10 or 12. Maybe less for on-line, but if there were extra features, it could justify a higher price.
I put them all on foam board backing. I love the size, but maybe more durable material could be used? Just food for thought. These maps have been indispensable to my studies and helped me pass the Master Sommelier exam on the first try.
Thank you so much for your incredible work on these maps. I really look forward to Germany. I’ve been waiting years for that one!

Anders Öhman
Anders Öhman

October 22, 2014

People constantly ask for a detailed map of champagne. It is virtually impossible to find a good champagne map.

Chuck Lund
Chuck Lund

October 21, 2014

I appreciate the clean functionality of your website; it works well on my phone. We recently spent a month in Northern Italy and it would have been great having digital access to your maps. I think the only paper maps we used were for subways and museums. Looking forward to your map of Germany…

Kent Benson
Kent Benson

October 21, 2014

I forgot to say: I have no interest in the “metro” maps. I only want to see reality.

Kent Benson
Kent Benson

October 21, 2014

The Countries you have slated are great.As a wine educator I particularly like your idea of less-detailed country maps paired with detailed regional maps. Ideally, there would be two sizes, small ones for handouts and studying and large versions for classroom discussions and displaying. I could use detailed maps of Italy’s major regions. Masnaghetti’s are great, but for basis learning they are too narrow in scope. I’d love a large, detailed map of Tuscany, Piedmont, Veneto, Alto-Adige, etc.

Although I like the storage advantage of folded maps (I have about 50 maps in tubes), I just can’t get over the folds. Flat maps are so much more satisfying to use.

The boxed set has appeal, but folds are still an issue. As much as I would like the ease of carrying and using them, I probably wouldn’t buy them. Having said that, I think $120 would be fair. I might be more tempted if the box set consisted of one of the country and 10 or so of the regions within the country.

The only time I would use an electronic version would be to display to a class on a screen. I suppose a jpg or pdf would be best for that. It would be great if a jpg or dpf could come with the purchase of a hard copy. I would pay a little more for that – maybe $5.

I like the current size, but it would be nice to also have permission to print letter-size versions from jpg’s for handouts.

Tim Jordheim
Tim Jordheim

October 21, 2014

Great look to the new website, Steve. I love your maps, but I’ve come to accept I’m not going to ever get a set of three, much less 6 or 12, of them in regular display on the walls in our house. I have the folded Italy map and really prefer that, although the creases will become an issue over time. The boxed set may be the most viable option for those and $100 for a dozen seems reasonable.

What I’d truly love to see you do, however, is an iPad version of your maps. Zoomable high quality PDF’s would be reasonable at, say, $50 – $75 for the dozen with updates for something like $2 or $3 per map and adding a new map for like $8 or $10. Or, even better, how about as an app? That leverages Apple Maps to allow overlaying the wine map on the Maps geographic data so you could search for place names on the bottle? And then, implement your tasting notes booklet as an app that integrates with the wine map to allow you to search for and then see the terroir you’re drinking, can capture and then display dots across the map for all the wines you’ve tasted from that country, etc. Now that would be fun!

Keep up the great work!

Tina
Tina

October 21, 2014

Congrats Steve & team, great job on the new site. I own & have myself framed, Spain, Italy & France Metro, they all look amazing hanging together and help aid me in my wine studies. Waiting for you to do an ipad version, the price I would expect at a higher price point due to ‘updates’. Would also love to purchase a work book version, with a spiral binder that can be added too and updated. Being able to purchase any updates at a discount for existing customers would be much appreciated. Each full priced map around $10/15. Then at some point more focused sub regions can be added to your offerings… Looking forward to what you come up with.

JENNIFER ONG
JENNIFER ONG

October 21, 2014

I would make use of electronic maps that one could take along on an iPad or some other tablet while traveling. We like to visit various wine country while on vacation and being able to refer to the information-filled maps while visiting wineries and vineyards would be great. While I will say that $5/map is a fair price, I would probably pay $10 after a glass or two of wine. Ha!

I’m not a fan of folded maps because it always seems like the info I need is in a crease but a box would probably be a popular item.

Danielle Rockstad
Danielle Rockstad

October 21, 2014

Q: Would a boxed set of all 12 maps (similar in format to the image below) appeal to you?
A: Yes! I think it would be great to have more portable versions of these maps. It would also be great if the foldable ones had some sort of laminating on them or was made with the water resistant type paper that hiking maps are (in case wine gets spilled!).

Q: What would be a fair price for this?
A: Depending on the size of each of the foldable maps, perhaps $10-$15 each.

Q: How about electronic version – Ipad, android tablet – of all of the maps? What would be a fair price for this?
A: Yes, please! Perhaps $25 and include access to future maps as well?

Q: Our current maps are 24x 36 inches. Would you like to see smaller format maps as well? Larger format?
A: I think they could be a tad bit smaller for the box set, though it gets hard to see all the details if it is too much smaller. I think the size is great at 24 × 36.

Menahem Fuchs
Menahem Fuchs

October 21, 2014

Love the idea of the box set! It will be a real collector’s item, to be taken out at wine tastings and dinner parties. The idea of being able to stow it away in a classy looking and good quality box is very appealing. I would realistically price at ~$15 per map, so ~$150-$180 for a box set of 12 maps seems realistic.

Janice Van Cleve
Janice Van Cleve

October 21, 2014

I love the maps! I bought France, Italy, Iberia, and California as soon as they came out. I unroll them at our wine tastings so people can identify the origin of the wine they brought. Great educational tool. Myself, I would not have use for folded or digitized maps but if that is where the market is, go for it. I would welcome a larger format and a $100 for a boxed set is very reasonable.
Suggestion: A lot of research goes into these maps. There is value added there for a companion product like indexes, histories, grape varieties, etc. You probably already have the data. It just needs to be organized into a format that can usefully accompany the maps. I’d pay $200 for that!

Carl D
Carl D

October 21, 2014

I’m a big fan of your work and will continue to support your productions. As an aspiring Sommelier, I would find value in map worksheets of sorts. Perhaps a blank map with a fill in the area with the right matching title. Blank map of Germany with the 13 Aubaugibiete listed off to the side or the regions of Italy and their corresponding main grape varietals. Again, I love the detail and the time you’ve put into your work, keep it up :-)

Marc Sievers
Marc Sievers

October 21, 2014

Steve,
I second the idea of electronic maps in iPad format. If these maps would allow the user to zoom in for more detail on a specific sub-regions that would be even more helpful. With physical maps there is always a limit to the amount of detail you can provide without cluttering up the image. Electronic maps would give you more flexibility. Pricing of $5-$10 per map with updates would be terrific.

Chris
Chris

October 21, 2014

I love that you are working on maps; to be truly useful for me, I would need them in PDF or electronic form so I can use them on Android devices. I think a fair price would be anywhere from $9.95 to $19.95 USD.
Personally, the printed form of the maps would be of little use as I am out of wall space to display them :-( But, I do like the set, folded, in a box; that may be useful. Same price?

Anita
Anita

October 21, 2014

Maps are a real resource! Electronic maps is what this geneation understands—$5 for one—lesser for more seems like a play. I have a few of the folded maps—dont like them at all but for information they very informatative but hard to open and look at (especially if you have had a glass or two). Suggestion: I would LOVE to have them in a large coffee table book form. Small binders which would allow book to lay flat. A binder would allow you to add more pages as you expand and develop more regional maps and allows you to take out a map easily if you want to look at a smaller region or the map as a whole!Maybe 18x 24? Have the whole map on a page-yes hard to read—BUT blow up the regions on next pages so you can see everything clearly It would be an amazing resource-no more folded lines and it would a beautiful addition to a wine room/school. Cost…hard to say since I dont know what the cost of creating the “book”. If I were you I would sell it intially as the book with the “first region” for a price and then (as in a book club type format) each month I would get a new region (main map and all the blown up regions for another price.) This allows your customers to buy the whole set at reasonable price. So instead of one folded map, you might get “10 pages” of all of Italy and its regions. Make sure it is nice paper quality. The binder book allows your customers to buy additional maps in years to come as you create them or UPDATE older maps. You already have 12 regional maps right now, so I would be buying one a month all year. When I am done- then I would offer metro maps or new regions as you create them. Ultimately, I would be selling the “set” for lots more than $100 which most folks are saying they would pay for the folded set now. Whew!!!Sorry didnt mean for this to be this long!

Peter Stevens
Peter Stevens

October 21, 2014

Congratulations, Steve, on the new website. I have found it as clear and user-friendly as your maps; and I can not at this moment add any suggestions to it, though with further exploration something may show up. You have a wonderful way of tucking in details that only pop up with close inspection – a perfect example is the reference notes that you list for latitude of corresponding wine regions. I just found those as I was going through the collection looking for the date/editions on them; and I laughed out loud when I spied them and recognized them for what they were. That was a delightful surprise.

I treat and use your maps like I do the wonderful books of Jancis Robinson and Hugh Johnson, a constant source of education and entertainment. Thank you again for bring them to market.

On the questions that you pose I do have a number of points for your consideration.

I urge consideration of the area surrounding the Canadian Niagara Peninsula of Ontario along with the nearby AVAs of New York State and Ohio, the VQA of British Columbia, the AVAs of Texas, and finally the wine areas surrounding the Black Sea.

Is there any chance of resurrecting the map of Long Island that you did?

I prefer the 36 × 24 flat format as I enjoy the tactile feel of a map and the ability to get lost in it without any form of electrical current necessary to keep things “alive”.

Folded maps for field use would be welcomed if there could be a tougher paper/media used. I wore out my Italian version after two trips of travel/exploration. How about a lamination option of all the maps to surrplant the framed offering or as an additional method of presentation?

Steve De Long
Steve De Long

October 21, 2014

Thanks everyone for both the great feedback and kind words!

As for smaller maps, I was thinking of less detailed country maps showing only the most important regions and regional maps that are more detailed.

Colin
Colin

October 21, 2014

These maps are useful tools that make great additions to the cellar or study walls of anyone who appreciates wine. I would like to see electronic versions as well. Taking into consideration the lower production costs for electronic versions and competitive offerings, I think $3-5/map would be a good price point.

joseph kelly lahey
joseph kelly lahey

October 21, 2014

Steve, the current map size is just right for me. I have one and a friend has a different one that we both just think are great! The folded version would be a good idea. The rolled,hang version is what we both own and refer to constantly. Thank you so much.

Valerie
Valerie

October 21, 2014

Neglected to add New York State, Texas, Canada.

Valerie Jarvie
Valerie Jarvie

October 21, 2014

Hi
I am most likely to hang a map on the wall, would need small versions to have room, perhaps sized to a standard frame size so custom-framing would not be necessary. Ipad format would be of interest, too — $5 per map would seem of interest to me. It would seem like a nice marketing avenue might be wine clubs and classes focused on specific regions, i.e., a “take home” at a class featuring Australian wines would be a nice map, maybe with some sort of markers for the wineries featured.

Scott Clayton
Scott Clayton

October 21, 2014

I would absolutely be interested in app versions of the maps. I’m in the sales part of the business and your maps would blow away what is currently out there. $2.99-$4.99 per map would work.

Richard
Richard

October 21, 2014

Preparing for a staff update on some wines, and was thinking it would be great to bring along a few maps. I was looking at the ones I have on the wall, and thinking this is too much to cart along. What if I drop one? However, the folded set would be ideal for this purpose!

Burgundy map is a must. Also in need of Australia and New Zealand maps.

Noel Kaplan
Noel Kaplan

October 21, 2014

Love what you do – keep it up!
As for folded maps, maybe they’re not a hit because people would rather hang than fold. Seems that full sets would be a hit for wine schools(?).
Electronic versions? Yes! How much? Five bucks per map, maybe?
And, to the question of expanding the Metro Maps – sorry, but you lost me with CA. The Metro is the Metro…only in Paris.

Jeff Cameron
Jeff Cameron

October 21, 2014

I second the $100 box set – I think that would be a great retail price point. How about an eastern Europe map. I too like the idea of electronic maps for both Ipad and Android, but I think $3-$5 each would be the limit. I think the size you have now is perfect. Thanks for doing such a good job.

Jessie McKeon
Jessie McKeon

October 21, 2014

Steve, I love your maps. I think electronic versions would be fantastic. I also like the letter size region maps (I am in sales and it’s nice to have them on hand when the need arises. Immediate reference tool.) More of those would be awesome! Thanks.

Xavi Tores
Xavi Tores

October 21, 2014

See my answers in all caps

•Would a boxed set of all 12 maps (similar in format to the image below) appeal to you? What would be a fair price for this? YES!

•Last but not least, would you like to see more countries/regions in David Gissen’s amazing Metro Maps Format? In a boxed and/or electronic format as well? YES! THE METRO MAPS ARE FANTASTIC. I’D BUY THEM ALL FOR SURE.

Dan Dawson
Dan Dawson

October 21, 2014

Steve,
I’d say Burgundy is the next region to tackle with a De Long Map.
I think a boxed set of folded maps would work. Individual ones not so much.
$100 retail for the boxed set? $99?
Electronic version…you have no choice really. Got to! $10 per map?
I like the current size of map just fine. Any smaller and it’d get REALLY hard to read the smallest fonts.

Michael Demro
Michael Demro

October 21, 2014

New web site looks great!

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